IMPACT OF SALES PROMOTION ON CONSUMER BEHAVIOR
Mladen Milić¹, Aleksandar Gračanac² ¹University PIM, Faculty of Economics, Despota Stefana Lazarevića bb,78000 Banja Luka, Bosnia and Herzegovina, mladen.milic@fondpiors.org ²Serbian Chamber of Commerce, Resavska 13-15, Beograd, Serbia Copyright © 2019…