Isidora Milošević1, Milica Grbić2, Biljana Bjelica1
1The College of Service Business East Sarajevo – Sokolac, Cara Lazara bb, 71 350, Sokolac – East Sarajevo, Bosnia and Herzegovina, isidora@vub.edu.ba, biljana@vub.edu.ba
2The Higher Education Technical School of Professional Studies in Novi Sad, Školska 1, 21 000, Novi Sad, Serbia, grbic@vtsns.edu.rs
PROFESSIONAL PAPER
ISSN 2637-2150
e-ISSN 2637-2614
UDC 658.8:004.738.5
DOI 10.7251/STEDZ2402073M
COBISS.RS-ID 141780737
Received: 15 Oktober 2024.
Accepted: 21 November 2024.
Published: 29 November 2024..
http://stedj-univerzitetpim.com
Corresponding Author
Isidora Milošević, The College of Service Business East Sarajevo – Sokolac, Cara Lazara bb, 71 350, Sokolac – East Sarajevo, Bosnia and Herzegovina, isidora@vub.edu.ba
Copyright © 2024 Isidora Milošević et al.; published by UNIVERSITY PIM. This work licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 4.
Citation:
Milošević, I., Grbić, M. i Bjelica, B. (2024). Uticaj digitalnog marketinga na moderno poslovanje i oglašavanje. STED Journal, 6(2), 73-83.
APSTRAKT
In today’s world, alongside increased market globalization and economic regionalization, business success relies on the utilization of modern information technology. The emergence and development of the Internet and the networking of businesses and public administrations, driven by digital marketing strategies, have led to significant changes in how business systems operate and their efficiency. It has facilitated easy and fast communication, almost instant transmission of large amounts of data over long distances, simple publishing and updating of multimedia documents and their continuous global availability, digital delivery of goods and services, direct online payments, creation of virtual organizations, etc. All of these represent elements of a new form of business. Electronic commerce is a broad concept encompassing all business transactions or information exchanges conducted using information and communication technology between: businesses, businesses and their customers, or businesses and public administrations.
Keywords: globalization, information technology, internet, communication, electronic commerce.
